G4 Memo: Go All In
The G4 memo is addressed to Golin CEO, Fred Cook, and is written through an introspective self-assessment lens. I discuss Golin’s G4 tool and it’s relativity to myself in a traditional PR agency setting. The G4 test is a personality / attributes test that classifies agency employees into four groups: strategists, creators, connectors, and catalysts. Click on the image to read more!
Corporte Social Responsibility: Nothing but Nets
The following is a sports social initiative between a global, grassroots campaign, Nothing but Nets, and NBA Cares creating the Three for Three Challenge. Every year select NBA players pledge to donate three nets for every three-pointer hit during the regular season. Steph Curry is the program’s most prolific contributor accumulating over 1,221 three pointers over the past four seasons totaling 3,663 donated nets. Click on the image to read more!
News Release: CommunicAid
The excerpt is a news release demonstrating an understanding of newsworthiness and correct format for a release. The organization, CommunicAid, is a made up community development company building a community center in an abandoned school. Click on the image to read more!