People Over Profit:
An Analysis of Blue Bell Creameries’ Listeriosis Crisis Response
2016 Third Place Winner in Arthur W. Page Society Competition
The case study is a critical evaluation of the integral role communications plays in corporate crisis scenarios. The Page Principles are used as guiding principles to identify the corporate communicators overall effectiveness. To read the winning Page Case, please click "Read More"!
Research Methods: Chicago French Market
The project is an in-depth analysis of the Chicago French Market's, a local food hall, existing customers attitudes, motivations, and attributes. We collected 455 surveys to create a proposal to improve local customer engagement. Through data insight, we recommended a monthly midnight social mixer that would be promoted through social media . To view the research project, click "Read More"!
CivicLab: Advancing Chicago Engagement
The campaign is a comprehensive advertising plan for the non-profit, co-working space CivicLab. Through audience and competitive analysis we recommended a sharing, interactive strategy through social media and CTA advertisements. To view the campaign, click "Read More"!