Content Strategy: #LaCroixLife
The #LaCroixLife campaign is an Instagram marketing strategy for La Croix carbonated water by refining the brand voice to encourage customer engagement. The content in the campaign are original pieces. The strategy focused on three target groups: trendy mom, business woman, and single on-the-go. Click on the google slides to view the campaign!
Pecha Kucha: Chicago Homeless Dogs
The following is a persuasive pecha-kucha using powerful images to support local, non-kill dog shelters. A pecha-kucha is a simple presentation format where you show 20 images, each for 20 seconds. The images advance automatically as you talk along to the images. Click on the video to watch the pecha-kucha!​
Tumblr Blog: Inside Amazon
The Amazon blog is a feature in the Corporate Communication Tumblr account. The article analyses the New York Times expose on Amazon’s controversial internal workplace practices in the context of the Page Principles. Click on the image to read the blog!
